On the banks of the Haihe River, where neon lights flicker in the core business district of Jiefang Road, Zhongyuan Department Store (Binhai Branch) stands like a guardian bearing the memories of the millennium, having weathered the tides of time for nearly two decades. As a wholly-owned subsidiary of Zhongyuan Department Store Group Co., Ltd., this commercial landmark, born in the early stage of China's economic take-off, once witnessed the vigorous vitality of the consumer market. However, amid the shift in economic growth momentum, it has gradually lost its former glory. When the demands of the new-generation consumers have shifted from "purchasing goods" to "experiencing life", this mall, completed in 2004, is undoubtedly facing a test concerning its survival and glory.