DESIGN DISCOVERY AWARDS (D&A) 2024 NOW OPEN -- REGULAR DEADLINE NOV 30, 202424

ForTea · Peony Pavilion Flower Tea Packaging

The tea-gifting product targets young people with an Eastern romantic theme inspired by tea and love letters. Each edition showcases renowned teas in themed gift boxes, narrating an ancient Oriental love story. The heart-shaped packaging incorporates illustrations from "The Peony Pavilion," evoking emotions and transporting readers between reality and fantasy. It appeals to those passionate about promoting Chinese traditions, while the initial frosted transparent packaging reflects the dreamlike emotions of "The Peony Pavilion" and allows for future collaborations, strengthening the brand.

Yensu Creativity
Zhiguojun PANG
Shuihua LU,
Hangzhou
Hangzhou Huapei Culture
  • Package Design: WINNER

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