Original wine packaging design | Luxe Cuv é e XO, the crystallization of time and art - Original design: Shenzhen M01 design Director: Masha bottle shape and packaging structure design: Masha Luxe Cuv é e XO is a XO brandy with time and oriental sundial cultural spirit. It was brewed in 1995, implying the essence of time- The design concept of this wine packaging combines Eastern and Western time cultures, presenting a simple semi-circular shape with a sundial and half of a clock as the shape of the bottle.