In April 2024, the century-old brand New Era invited artist Tianyu Gu to Guizhou, China, where he explored traditional Miao craftsmanship and designed a piece that merges ethnic aesthetics with street fashion. The patchwork design on the hat brim symbolizes "breaking out of the cocoon," showcasing the blend of ethnic aesthetics and street style. The hat features tassels, bells, and butterflies, made from Miao silver and blue intangible cultural heritage lampwork glass, and incorporates New Era's modern and stylish attitude.