DESIGN DISCOVERY AWARDS (D&A) 2024 NOW OPEN -- FINAL DEADLINE DEC 31, 2024

GEE!

Due to my insecurity, clothes cover my leg scar. My birthday pal sent me snow-white roses. The black centre flower contrasted with the white and bare blossoms. I made scar tattoo stickers for self-conscious folks. It's a tattoo sticker brand (concept brand). I use the flower and the image of a successful woman to encourage people to be confident with their skin marks, to break down "Female Competition", and to preach that "even if you're not perfect, you can be confident enough". I organised an offline event with the same name as GEE! and produced the materials and branding video (link).

University of leeds
Xinyue Zhang
None(conceptual design)
  • Brand Design: WINNER

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